基本信息

·出版社：Harvard Business School Press
·页码：258 页
·出版日期：2004年12月
·ISBN：1591394368

·条形码：9781591394365
·装帧：平装
·正文语种：英语

内容简介

From the basics of writing a business plan to the challenges of developing a marketing and sales program, this is the essential resource for success with a new venture

Drawing on rich content from Harvard Business School Publishing and other sources, this concise guide is carefully crafted to provide a highly practical resource for readers with all levels of experience, and will prove especially valuable for the new manager.